If you are an agency or in-house SEO looking for resources to educate your clients or company stakeholders about search marketing, we suggest making a copy of, personalizing, and sharing this presentation on the basics and value of SEO.
The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as highly as you can.
High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP. High-quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, those visitors are likely to leave your site without completing any conversions. Quality of organic traffic: how relevant the user and their search query are to the content that exists on your website.You can’t pay for your page to rank higher in organic search results. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs.
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